Bulleit Barrel Proof Coming

Today Diageo received approval for a barrel proof version of their popular Bulleit bourbon. The details are still pretty scarce on this one. This release isn’t a surprising one since barrel proof releases have increased in popularity over the last 5-7 years. Consumers love a higher proof and brands can charge double for a 30% decrease in production. It’s a win for everyone. read more

2015 Bourbon Report

It seemed poetic that the Distilled Spirits Council released their annual report on Groundhogs day. I almost copy and pasted my post from the 2014 report to save time from typing out the same information. Visit any bourbon bar or new craft distillery and you’ll know bourbon is booming. Check your local liquor store and you’ll find five new brands in the “super premium” category. The empirical data is evident but it’s still interesting to take a look at the actual numbers. read more