Sourced products are one of the most controversial topics in bourbon. Mainly because some brands choose to use deceptive tactics. This is the story of how it all works.
I’ve mentioned it before, but I worked with Manifest Distilling in the Winter of 2016 to source a 10-year product. This story really starts close to three years ago when I met a local whiskey enthusiast via Bourbonr, Scott Kennelly. Long story short, he became one of the founding members of Manifest Distilling and introduced me to another founder and Head Distiller David Cohen. Like drinking buddies do, we often discussed what we liked and didn’t like about the industry and what products we’d like to try. As Manifest planned their distillery opening, the option to source a product kept coming up. Craft distilleries are forced to walk a tight line in the early years. Release a product too young and you may lose customers. However, cash is king and most businesses aren’t positioned to sit and wait for 3-4 years with little to no revenue.