A New Way to Buy Craft Spirits?

Ezras – Craft Only Retailer The craft movement is on the rise in the US and one of the biggest problems some of these small distilleries face is distribution. We’ve seen several online retailers pop up to try and bridge the gap between consumer and craft distiller however most have transitioned from “sell craft” to “this whiskey

New Release from Smooth Ambler

Smooth Ambler to Release its Own Distillate I’ve covered Smooth Ambler  multiple times on this blog and have given nothing but praise for their products. With the release the new Stillhouse Collection Smooth Ambler continues to prove that they’re listening to bourbon and whiskey enthusiast and doing things the right way.   Notice several different pieces of

A Retailers Blueprint for Selling Pappy

How to Handle the Pappy Release First, this post is completely from the perspective of a consumer. I’m not a retailer nor have I worked for a retailer. However, I do talk with a lot of Bourbonr’s across the country and have come to realize what works and what doesn’t work for liquor stores. Second,

WhistlePig Announces New LE The Boss Hog: Spirit of Mortimer

The Boss Hog: Spirit of Mortimer There’s no doubt WhistlePig has had some bumps in the road however I’ve always liked their whiskey. It appears that they’ve finally coming clean about their Canadian whiskey roots which is a good thing. I hope they’ve figured out that today’s bourbon/whiskey drinker would take transparency and good whiskey

Evolution of a Bourbon Drinker

Bourbon — As You Like It Last month in Whisky Advocate Jonny McCormick wrote an article which was his whisky adaption of William Shakespeare’s “As You Like It”. If you haven’t read McCormick’s “Whisky – As You Like it” it’s well worth the time. Below is a quote from McCormick’s article. This is a celebration

2014 Four Roses Small Batch Limited Edition Review

Bourbon Review: 2014 Four Roses Small Batch LE Today, we take a break from all of the BTAC and Pappy talk and review another fall release. Four Roses distillery has become known for their excellent bi-annual limited editions and each fall Four Roses releases their small batch limited edition.  The 2014 Four Roses Small Batch Limited

2014 Pappy Van Winkle Release Map

Pappy Van Winkle Release Date *Please Read: Each state is highlighted once one bottle is reported. Generally, that means that store, and a lot of times that city, is already sold out. This map isn’t an official release tracker from Buffalo Trace but a network of bourbon drinkers looking to help each other. Stores are dealing with

UPDATED: Elijah Craig Barrel Proof Release Cheat Sheet

Elijah Craig Barrel Proof Release Cheat Sheet In the fall of 2013 Heaven Hill Distillery released the first Elijah Craig Barrel Proof (ECBP) which quickly became one of the hottest bourbons in the market. ECBP is a 12 year old uncut, unfiltered bourbon which Heaven Hill releases once a quarter. Aside from the great flavor and high

Bourbon Buzzwords Explained

7 Bourbon Buzzwords to Look For Reading bourbon and whiskey labels can sometimes feel like decoding an encrypted message however if you look for a few important words you can figure out what is most likely in the bottle. Bourbon Buzzwords that Matter: Bourbon/Rye/Corn/Whiskey – This signifies what kind of mash bill was used. Read

Buffalo Trace Named “Brand Innovator of the Year”

Buffalo Trace Named “Brand Innovator of the Year” FRANKFORT, FRANKLIN COUNTY, KY (Oct. 1, 2014) – Buffalo Trace Distillery received two coveted awards at Whisky Magazine’s Icons of Whisky America Awards 2015, and also two “highly commended” awards. Named “Brand Innovator of the Year,” Buffalo Trace was cited for this prestigious award for its quest to find the perfect