If you follow bourbon media outlets you’ve probably seen this already. But, for me, it’s exciting to see this film get released. If you’ve been reading Bouronr long enough you may remember I posted a trailer for the film back in 2015. I can’t imagine the work that goes into a project like this. I’ve gotten a chance to watch the documentary and it’s really good. Whether you’re new to bourbon or have been a Bourbonr for years, NEAT will get you excited about bourbon!
I hate to be that guy. But, one caveat on the “ABCDEFG’s” of bourbon. B is for barrels. If you take a look at the TTB guidelines only charred new oak containers are required. White oak American barrels sounds a lot better though!
NEAT dives into the rich and storied world of bourbon. Exploring its colorful history, charismatic characters, and uniquely American process, the film is a celebration of the time, artistry, and relationships that make for America’s only native spirit. It is a cinematic look at bourbon- one in which the Los Angeles Times wrote about and said, “it makes you want to stop what you are doing, grab a bottle, and run outside.”