Today Diageo received approval for a barrel proof version of their popular Bulleit bourbon. The details are still pretty scarce on this one. This release isn’t a surprising one since barrel proof releases have increased in popularity over the last 5-7 years. Consumers love a higher proof and brands can charge double for a 30% decrease in production. It’s a win for everyone.
My guess is this will be around the $50-$60 range similar to Bulleit 10. No mention of age but my guess would be 5-7 years range. I’m also interested in the source after Four Roses cut them off a couple of years ago. I heard from an unconfirmed source that Beam is contract distilling for them, but that’s a rumor at this point. Could this be Booker’s Cousin? There are more questions than answers at this point. For now, the label look cool and I love the Bulleit bottle design so I’m excited to try this one. I’ll report back with any new details.