Elijah Craig (made by Heaven Hill) has gone through quite a few changes over the past couple of years. First, it started with moving the “12” to the back label. Heaven Hill reassured everyone that the age statement wasn’t going away. It was just moving to the back. In January, the “12” was officially dropped and Elijah Craig became non-age stated (NAS). I’ve tasted both. The 12 year is definitely better. However, the NAS version still beats a lot of other bourbons at a similar price point.
Today, Heaven Hill received approval for Elijah Craig 1783. I assume this is an effort to take the branding away from a “dropped-age-statement-bottle” to its own brand. The design looks nice. I’m sure the bourbon will taste good. There are rumors that the 12-year could return at a higher price point. With the new design, it probably more than just a rumor.