It’s Not Gouging
Price gougers have joined the ranks of flippers as bourbon public enemy number 1. Who are the price gougers? They’re the retailers that charge secondary and above prices. Gourgers include brands that have jumped at the opportunity to release limited edition whiskeys for $100+. Let me be clear. I don’t like either of the previous examples but what’s going on in the bourbon world today isn’t price gouging. These liquor stores aren’t jacking up the price of water or gas after a natural disaster. They’re selling a premium product at premium prices. Profiteering at best but even that’s a stretch. It’s not gouging.