Can We Trust Whiskey Labels?
Has the TTB Failed Us?
The label on a bottle of whiskey is extremely important to consumers. There’s a vast amount of information that can be gleaned from each label. What happens when we can no longer trust the information presented to us? The consumer is in trouble. If you’re not familiar, the Alcohol Tobacco Tax and Trade Bureau (TTB) is responsible for regulating and approving whiskey labels. They’ve also been the center of whiskey label controversies over the past few years. Without diving too deep in to the controversy, multiple distilleries and Non-Distiller Producers (NDP’s) have been called out for mislabeling their products. Their response was “the labels were approved by the TTB” or some other form of a hand washing rebuttal.