The Rise of Weller
The Weller Effect
I’m sure you’ve noticed a trend of empty Weller shelves over the past few years. It’s not William Larue Weller that you can’t find. It’s not even W.L. Weller 12 or Weller Antique. It’s the entire Weller line that can’t be found. A year and a half ago I wrote a post about Weller Antique and Special Reserve being the “available” wheated bourbon option. Since then, things have changed drastically. I haven’t seen Weller Antique in months and Special Reserve sparingly. Retailers tell stories of guys cleaning them out as soon as a Weller bottle hit the shelf. Is this the bourbon version of trickle down economics?