The Rise of Weller

The Weller Effect

I’m sure you’ve noticed a trend of empty Weller shelves over the past few years. It’s not William Larue Weller that you can’t find. It’s not even W.L. Weller 12 or Weller Antique. It’s the entire Weller line that can’t be found. A year and a half ago I wrote a post about Weller Antique and Special Reserve being the “available” wheated bourbon option. Since then, things have changed drastically. I haven’t seen Weller Antique in months and Special Reserve sparingly. Retailers tell stories of guys cleaning them out as soon as a Weller bottle hit the shelf. Is this the bourbon version of trickle down economics? read more

Review: E.H. Taylor Seasoned Wood

We continue Bourbonr “Wheated Week” with a review of Buffalo Traces E.H. Taylor Seasoned Wood. Going into this review, I thought “I better tread lightly.” Without tasting, one side bourbonr’s will curse Buffalo Trace’s name for this new release. They’ll claim it’s overhyped garbage from a greedy distillery. Sure, they’ll probably try a sample at a bar or from a friend but be prepared for some fireworks in their tasting notes. Now to the other side. This is the guy that can’t wait to spend whatever dollar amount it takes to get this new bottle. If he doesn’t turn around and flip it for a profit expect tasting notes in ALL CAPS. Words like “phenomenal” and “best ever” will flow freely. Where do I fall into these two camps? I’m not exactly sure. But, I wanted to try it first before voicing too much of an opinion. read more

Bourbonr Guide to Wheated Bourbon

Typically, a bourbon mash bill includes three ingredients: corn (at least 51%), rye and barley. Distilleries replace the rye portion of the mash bill with wheat to create a “wheated” or “wheater” bourbon. Wheated bourbon is softer and often a sweeter bourbon. What does “soft” taste like? Eat a piece of rye toast next to a piece of wheat toast. You’ll quickly understand the difference. Legend has it that Marge Samuels, wife of Maker’s Mark founder Bill Samuels, made 150 different loaves of bread to select the original Maker’s Mark mash bill. read more

Jim Beam Announces Booker’s Rye

This is exciting news as Jim Beam has announced a limited edition release of Booker’s Rye. It should be released later this year. If I had to guess I’d say summertime and the price tag will be in the $100 range. Similar to Booker’s 25th. I’ve gone ahead and offered my services as the official Booker’s Rye taste tester. Beam, I’ll be waiting for your call 🙂 Here’s the label: read more

Barton 1792 Distillery Releases Limited Edition Single Barrel Bourbon

Sazerac continues to revamp the 1792 brand with the release of 1792 Single Barrel. This label received approval but is just now going into distribution. The single barrel is preceded by the Sweet Wheat and Port Finish bourbons. Next up, 1792 Barrel Proof.

So far, I’ve enjoyed the new 1792 releases. Even better the price is usually good. For $40 I’d probably just grab a store pick 1792, but hopefully, Barton held back the best barrels for themselves. read more

2-22-16 Whiskey Label Approval Roundup

New bourbon and whiskey brands are popping up across the country. Before bottling each brand must receive approval of their label from the Tax and Trade Bureau (TTB). Below are the approved labels from yesterday.

Belle Meade is set to follow up on the success of their Sherry cask bourbon with a Port and Cognac finished bourbon Did you try Diageo’s Blade & Bow? It was a 22-year-old bourbon which included trace amounts of Stitzel-Weller. Get ready to try it’s older brother. The most interesting approval of the day is High West’s “Light Whiskey”. I’m a fan of High West but I hope “light” whiskey is just to provide some variety in a crowded whiskey market and note a trend. Light whiskey is distilled to 80-95% ABV. It distills out most of the congeners (flavor) and is usually used to blend with other whiskeys. If it passed High West’s quality standards I’m sure it will be good.

Knob Creek 2001 Limited Edition. read more