Gilded Age of Bourbon
A Tale of Bourbon Today
Bourbon/Tennessee Whiskey sales were up 9.6% in 2014. The super premium sector saw a 19.2% growth as well as exports topping $1.2B. Bourbon is everywhere. It’s at every bar and restaurant I visit. While checking for abnormal heart rhythms, my Doctor discusses the upcoming Pappy Van Winkle release. I can’t even walk down the frozen food aisle of a grocery store without seeing bourbon. Every time I walk into a store to buy a bottle I’m surprised with an increased price tag or an empty shelf. Or, maybe I’ve become accustomed to increased costs its hard to tell. I don’t blink at a $150 price tag for a bourbon I was paying $50 for a few years ago. I assume every limited edition bourbon will exceed the $80 mark.